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	ns3:creator	<https://jpsearch.go.jp/entity/ncname/Ivert_Emma_1983-_,_Karlstads_universitet,_Fakulteten_f\u00F6r_ekonomi,_kommunikation_och_IT> ,
		<https://jpsearch.go.jp/entity/ncname/Skogstr\u00F6m__Lisa_1983-_,_Karlstads_universitet,_Fakulteten_f\u00F6r_ekonomi,_kommunikation_och_IT> ;
	ns3:dateCreated	"2001-2100" ;
	ns3:description	"Description: Sj\u00E4lvst\u00E4ndigt arbete p\u00E5 grundniv\u00E5 (kandidatexamen)" ,
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		"Description: <p>\u00A0</p><p>F\u00F6retag tenderar idag att v\u00E4xa ur sina egna marknader. Detta g\u00E4ller \u00E4ven de svenska modef\u00F6retagen. F\u00F6r att kunna expandera och bygga en image kring m\u00E4rket str\u00E4var m\u00E5nga modem\u00E4rken efter att komma till den japanska marknaden.</p><p>\u00A0</p><p>Japan beskrivs som en komplex marknad d\u00E4r b\u00E5de v\u00E5r kultur och aff\u00E4rssyns\u00E4tt skiljer sig markant. Sverige ligger i framkant n\u00E4r det g\u00E4ller den kvinnliga kulturen medan Japan \u00E4r v\u00E5r motsats d\u00E5 den beskrivs som v\u00E4ldigt mansdominerad. Trots den till synes moderna och v\u00E4lutvecklade marknaden \u00E4r Japan ett mycket konservativt land i m\u00E5nga avseenden.</p><p>\u00A0</p><p>De kulturella skillnaderna och olikt\u00E4nkandet vid aff\u00E4rer g\u00F6r att det kan uppst\u00E5 problem vid samarbeten s\u00E5 som \u00E5terf\u00F6rs\u00E4ljning.</p><p>\u00A0</p><p>Syftet med arbetet \u00E4r att fastst\u00E4lla och finna svar p\u00E5 de problem som kan uppkomma vid export till Japan. I det ing\u00E5r att f\u00E5 en f\u00F6rst\u00E5else f\u00F6r den japanska marknaden och kulturen.</p><p>\u00A0</p><p>Studier har gjorts av litteratur som ansets vara relevant f\u00F6r v\u00E5r uppsats. Litteraturen har bl.a. ber\u00F6rt internationaliseringsprocessen, svensk och japansk kultur, modemarknaden samt handelshinder. Den litteratur som studerats anses vara en god grund till v\u00E5rt forskningsarbete. F\u00F6r att utveckla studien har en kvalitativ unders\u00F6kningsmetod anv\u00E4nts. Intervjuer med fyra svenska modef\u00F6retag, exportr\u00E5det och ett f\u00F6retag som jobbar med distribution samt f\u00F6retagsutveckling har genomf\u00F6rts.</p><p>\u00A0</p><p>Japan \u00E4r en stor marknad med en stark ekonomi. Modegraden i Japan \u00E4r stor, det \u00E4r viktigt att skapa en personlig image genom kl\u00E4der och accessoarer. Detta medf\u00F6r att den st\u00F6rsta delen av japanernas l\u00F6ner g\u00E5r till just kl\u00E4der. M\u00E5nga modef\u00F6retag vill till Japan men eftersom det \u00E4r en sv\u00E5r marknad b\u00F6r det finnas erfarenhet av tidigare utlandsetableringar. Det \u00E4r \u00E4ven viktigt att hitta r\u00E4tt samarbetspartner f\u00F6r att japanetableringen ska bli lyckad.\u00A0</p><p>\u00A0</p><p>De slutsatser som fastst\u00E4llts efter unders\u00F6kningen ska fungera som st\u00F6d eller rekommendationer f\u00F6r svenska modef\u00F6retag som \u00E4r intresserade av den japanska marknaden.\u00A0</p><p>\u00A0</p><p>\u00A0</p>" ,
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		"Description: <p>\u00A0</p><p>Companies today tend to outgrow their own markets. That also applies the Swedish fashion companies. In order to expand and build a image around the brand, many companies strive to hit the Japanese market. <strong></strong></p><p>\u00A0</p><p>Japan is described as a complex market where both our culture and business approach differs markedly. Sweden is in the forefront when it comes to women's culture, while Japan is our contrast when it is described as very male dominated.</p><p>\u00A0</p><p>Despite the seemingly modern and well developed market, Japan is a very conservative country in many aspects.</p><p>\u00A0</p><p>The cultural differences and different thinking in business can cause problems in partnerships so as resale.</p><p>\u00A0</p><p>The aim of this work is to identify and find answers to the problems that can arise when exporting to Japan. That includes to get an understanding of the Japanese market and culture.</p><p>\u00A0</p><p>We have studied the literature we find relevant to the essay. The literature has eg. touched the internationalization process, the Swedish and Japanese culture, fashionmarket and tradebarriers. The literature we have read, we find as a good basis for our report. To develope our study, we have chosen to make use of a qualitative research method. We have interviewed four Swedish fashion companies, the Swedish trade council and a company that works with distribution and business development.</p><p>\u00A0</p><p>Japan is a big market with a strong economy. Fashion rate in Japan is large, it is important to create a personal image through clothes and accessories. Which means that the bulk of the salary goes to clothes. Many fashion companies want to start up in Japan but because it is a difficult market, the companies should have earlier experiences from establishing abroad. It is also important to find the right partner for the Japanese establishment to be successful.</p><p>\u00A0</p><p>The conclusions of the investigation should serve as support or recommendations for Swedish fashion companies that are interested in the Japanese market.</p><p>\u00A0</p>" ;
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